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Brand of the Day: Floret’s Seed Packets

Around this time every year, we head to the hardware store or nursery to get our garden started—and have grown accustomed to the flash-burned photos that are omnipresent on the racks of seed packets.

And that’s why Floret Flower Farm’s packets have always been such a delight—they eschew the current industry standard for the industry standard of yesteryear: illustration.

The family run farm, which has a focus on uncommon and heirloom flowers, launched in 2008, and began producing its own seeds in 2016. As founder Erin Benzakein has written, “For the packet fronts, I knew exactly what I wanted. For years, I’ve been drawn to the beautiful artwork that graces the covers of antique seed envelopes and catalogs. I love their elegant typography and the gorgeous lithographs of flowers popular a century or more ago. I knew that whatever we created had to include illustrations that offered a nod to history, but with a modern, organic aesthetic.”

Benzakein eventually found illustrator Nina Sajeske, and the resulting work (with design by Nicole A. Yang) set the brand abloom.

Stately seeds, indeed.

 

 

 

 

 

 

Images via Floret

The post Brand of the Day: Floret’s Seed Packets appeared first on Print Magazine.