Building a brand takes work; if you want viewers to recognize your
logo, it’s important to include it in practically all of your marketing
materials.

It’s easy to add a logo in Adobe Premiere Pro, whether
you’re featuring it in the intro to your video or as a watermark. In
this tutorial, we’ll cover three key logo techniques:

  1. How to create a logo intro from a template
  2. How to add a logo overlay
  3. How to use a logo as a watermark
Add logo overlay
Add a logo as an overlay to build your brand presence.

1. How to Add a Logo Intro in Adobe Premiere Pro from a Template

First,
let’s review how to create a logo-centric reveal. For this section, I’m
going to use a template from Envato Elements called Flat Logo Opener. Pre-built templates make it easy to just drop in your logo. 

Once you download the template, double click to open it in Adobe Premiere. Then, find the layer labeled Your Logo. Double click on it to open this composition up.

Envato Elements Flat Logo Opener
Open the Premiere template and play the preview to get a feel for this project.

Once you’re in the Your Logo composition,
you need to add a logo to the timeline. Browse to your logo file, then
drag-and-drop it onto the timeline. In this template, we need to grab
the right handle and pull it to about the 10-second mark so that the
logo covers the template.

One tip: you might need to click on the logo and scale: click and drag the corner to resize it down.

Add logo to composition
Add your logo image to the Your Logo layer.

That’s it! Jump back to the Render_Me! layer and play the preview to see an updated animation that includes your logo.

Add logo
Play the preview on the Render_Me! tab to see your Premiere logo animation.

You could also continue to customize this by opening the layer labeled Flat Logo Opener. At
this point, it requires a bit more knowhow to customize the colors and
shapes, so it’s best to choose a template that matches your style if
you’re a beginner.

For an intro that focuses on a logo, using a
template is the best method. It helps you avoid creating animations from
scratch that simply take too long. Consider one of the templates from Envato Elements to bring a logo to life, quickly.

2. How to Add a Logo Overlay

A logo overlay stays on top of your video and persists. This is perfect if you just want to add your branding.

Make
sure to add your logo to a layer above your video clip. Then, pull the
logo’s handle to the right on the timeline to cover the duration of the
video.

Timeline in Premiere
Add your logo to the media folder on the right side, then drag and drop it onto the timeline.

After
you place your logo, you might notice that it’s too large or out of
position versus what you had in mind. Find the tab labeled Effect Controls near the upper left corner (when working in the Editing workspace.)

Drag and drop logo
After you place your logo, you might need to reposition and resize it.

On the Effect Controls panel,
start by scaling the logo to your ideal size. Use the scale slider,
then pull it to the left to reduce the size or the right to increase it.

Then, use the Position sliders to reposition it. Click and drag the two numeric values for pixel positions on the canvas.

Add logo
Use the Position and Scale sliders to adjust the logo’s appearance as an overlay.

That’s it! At the end, you’ve placed a logo overlay like the one you see in the screenshot above.

3. How to Use Your Logo as a Watermark

One twist on a logo overlay is a watermark. This
is a more present, but faded logo overlay style. Use a watermark when
you want to protect your brand’s intellectual property or for draft
copies.

With your logo layer selected, find the Opacity dropdown on the Effect Controls option. Then, pull the opacity down to fade it. Watermarks should be visible but not overly obstructive.

Add logo watermark
Adjust the Scale and Position to enlarge your logo, then pull the Opacity down to fade your logo.

Typically, watermark overlays cover most or all of the canvas. I adjusted the Scale and Position options to enlarge the logo.

Top Templates for Premiere Pro Logos

Earlier
in this tutorial, you saw an intro that focused on an animated logo. It
takes a lot of know-how to create these animations from scratch, and
you won’t always have that time.

In that case, it helps to use a template. You can source unlimited Premiere logo templates on Envato Elements, the all-you-can-download service for creatives.

Adobe Premiere Logos on Elements
Source an unlimited number of Premiere logo templates with the help of Envato Elements, an all-you-can-download service for creatives.

When
you use a pre-built Premiere logo template, you already have most of
the work finished for you. Just add your logo and watch it animate to
life.

For an example of the best logo templates for Premiere, make sure to check out the round-up below:

More Adobe Premiere Resources

This article is just
one of many that we’ve featured on Tuts+ to help you learn Adobe
Premiere Pro. Adding your logo puts your brand front-and-center, and
it’s easy with the method you saw.

Premiere Pro features a
learning curve that you can conquer with the help of tutorials and
templates. Check out these resources to learn more:

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