As interest in analog entertainment for children grows, a new collection from ESNAF Toys prompts kids to piece together giraffes, foxes, and T-rexes from simple, wooden blocks. Each geometric shape is handcrafted and color-coded. To create an anatomically accurate animal or dinosaur, simply match and connect the magnetic joints.
Helmed by architects Bistra and Anastas, ESNAF Toys was born out of the duo’s desire to provide their son with higher-quality entertainment. “Our home became cluttered with baby toys, and we didn’t like it. Looking at all those toys, we realized that very few of them were made with natural materials that would last for decades. Few were what we would call ‘smart’ toys, objects whose use could evolve together with our child,” Bistra says. This dissatisfaction inspired Anastas to utilize old floorboards to create the prototype for the minimal toys that the company offers today.
Check out the video below to dive into ESNAF Toys’ history and see more of its new dinosaur collection, which recently surpassed its fundraising goal on Kickstarter. Until that prehistoric line is released, you can pick up some of the mammalian designs from Etsy or its shop.