This pandemic has been quite a fortuitous calamity for poster designers. In fact, most catastrophic events these days are bringing out the creative in graphic designers, typographers and illustrators to do what they do best: communicate messages. Already, books and exhibitions are being discussed.

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Stay Sane, Stay Safe, a platform created by Netherlands-based graphic designers Max Lennarts and Menno de Bruijn and writer Ronald de Leeuw, is possibly the largest poster venture in terms of quantity and the quality collected. It started March 22 when a friend asked Studio Lennarts & de Bruijn if they had “a nice and uplifting poster laying around to hang up on the wall of the hospital he works at.” If they didn’t, he asked if they could design one. The answer was yes, of course, but the duo also quickly started thinking that this could and should be a bigger project. Both designers had a quick phone call to discuss the possibilities and how to set it up as quickly as possible. That same day they launched a website.

They also asked de Leeuw, who has a text/communication bureau called overdeschreef, if he wanted to write some copy for the Stay Sane, Stay Safe website where the posters live.

“The three of us are working together intensively and remotely,” write Lennarts and de Bruijn, who are two meters apart at their studio, while de Leeuw works from his home office near the beach. “We only communicate digitally, mostly just WhatsApp and email. It’s not an issue at all because we all grew up online.”

In addition to the online gallery, the posters are printed and hang in public spaces on portable hoardings. As of now they have 1,688 posters (and counting) from 82 countries. Everyone is in it together!


Jasek Tofil

Sanja Planinic

Sanja Planinic

Sanja Planinic

Dicle Yildirim

Lennaert Stam

Kees Krabbel

Viktorija Liaudanskaite


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